The studios are offering rich deals to grow engagement on their platforms. The Google-owned video giant is punching back with ...

Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

A YouTube tool that uses creators' biometrics to help them remove AI-generated videos that exploit their likeness also allows Google to train its AI models on that sensitive data, experts told CNBC.

YouTube has opened its Creator Music licensing marketplace to all YouTube Partner Program members in the United States. Here’s how it works. YouTube first announced the program in September 2022 as a ...

It’s about to get even easier for YouTube creators to partner with advertisers. YouTube Creator Partnerships — the AI-powered offering that was formerly known as BrandConnect and that helps pair ...

YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned ...

With creators like Ms. Rachel and Mark Rober scoring huge numbers on Netflix, YouTube has approached its top stars and offered them incentives to stay on its platform, begging the question: Has war ...

YouTube announced all new creator tools at this year's Made on YouTube event. Credit: YouTube Along with the new features for YouTube viewers unveiled at the company's big Made on YouTube event on ...

Disney’s Dude Perfect deal brings YouTube’s trick-shot stars into its expanding creator strategy, from ESPN to Disney+.