Why do some people fail to cooperate, either in business or life? Why do deals and commitments fall through? Why do partners or lovers stop working together? These are fundamental problems in all of ...

The public relations practitioner worth their onion (pardon the clich eacute;) must be proficient in what psychologists call ...

In a previous PT blog post, I introduced Gretchen Rubin's Four Tendencies theory. This theory suggests that differences in achieving happiness can be explained by the importance people place on ...

There are many terms in magic performance theory that have been born from long years of practical experience."Attracting interest""Creating expectation""Raising expectation""Finally exceeding ...