Data is the lifeblood of modern business. The value of any business decision starts and ends with data quality. This is why bad or incomplete databases can completely cripple a business, and why you ...

However, many marketers are finding it difficult to achieve true personalization due to incomplete or low-quality data profiles. It's hard to provide personalized experiences to your audience when you ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

2. Geographic data enrichment Geographic data enrichment, on the other hand, is enriching your consumer data with information on a contact’s location, such as postal data, customer address, ZIP codes, ...