As hybrid racing grows, organizers are finding new places to make people sweat. Right now, the phenomenon is mostly limited to France and surrounding countries, although it could make its way to the U ...

Let’s take the stairs, national edition: the workout that fills 250 spots in minutes is bringing its DJ and coach-led workout to four new cities Tampa’s hardest-to-land, no-cost ticket is going on the ...

With 84 studios in development, RockSalt Pilates is widening its instructor pool beyond certified Pilates professionals and drawing franchisees from the food sector Most stories… ...

A birds-eye perspective of the forces reshaping fitness and wellness. Fitness operators know the definition of wellness is expanding well beyond the workout. The harder question is where their members ...

Designed to be the only fitness app people need, Joel and Megan Freeman’s OptimalFit features an AI agent and photo-powered nutrition and workout guidance People are increasingly turning to artificial ...

The embattled boutique fitness franchisor has adopted what appears to be a defensive strategy that could prevent a potential takeover Xponential Fitness has announced the adoption of a ...

The massage and recovery tech company continues to build momentum under new leadership, adding Tom Brady-inspired massage sessions to a partnership roster that also includes Equinox and top hotels Tom ...

As roll-ups swallow the fitness industry, a crop of successful independent, founder-owned concepts are scaling on their own money — and instincts Private equity has… ...

Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, ...

The gym of the future is taking shape today. Strength training is commanding more floor space, boutique experiences are moving inside big-box clubs, and recovery is becoming part of the core ...

If you count yourself as a weightlifting girl, you know who Krissy Cela is. Ever since she started Oner Active in 2020, the co-founder and creative director has made quite a name for herself in the ...

Vasa Fitness is hopping on the Pilates wave, bringing its own reformer classes to its facilities. The high-value, low-price (HVLP) gym operator is launching Studio Pilates, the fourth addition to its ...